SilverGrid Insights
Request a report

Senior-living site selection

Know which ZIP code to build in before your competitor does.

SilverGrid Insights scores all ~33,000 US ZIP codes on 75+ demand, household wealth, growth, and existing nursing-home supply density — then hands your team a ranked shortlist tagged Greenfield Build or Consolidation Target.

Typically $2,500–$7,500 per state or region · delivered in days

Opportunity score surface

ZCTA level

Low
High

Illustrative visual. Live scoring is computed per ZCTA at delivery.

The problem

Site selection today is either a spreadsheet project or a six-figure contract.

Manual Census pulls

An analyst stitches ACS tables, state licensure files, and a competitor list into a workbook. It takes weeks, covers a handful of counties, and goes stale the month after it's built.

Opaque enterprise platforms

NIC MAP Vision, Esri Business Analyst, and brokerage custom studies all start with a sales call and no published price. Procurement alone can outlast your site-control window.

No in-house research group

A 10–50 community operator rarely carries a dedicated market research team. Development leadership ends up deciding on instinct plus whatever the broker brought them.

How it works

From 30,000 ZIP codes to a defensible shortlist of 10–15.

  1. 01

    Pick a state or region

    Define the geography you're actively underwriting — a single state, a multi-metro corridor, or an acquisition footprint.

  2. 02

    We score every ZIP

    Demand (75+ population and growth), wealth (income, home value, net worth proxies), and competitive supply from CMS-licensed nursing-home facility density.

  3. 03

    Ranked and tagged

    Each strong market is labeled Greenfield Build (undersupplied) or Consolidation Target (fragmented supply worth acquiring).

  4. 04

    You run feasibility

    Your team spends its diligence budget on 10–15 real candidates instead of screening the whole map.

Intelligence Engine

Smart Recommendations & Automated Market Match

SilverGrid continuously cross-references 75+ demographic, wealth, and supply vectors to auto-surface top-tier candidate ZIPs matched to your strategy.

Greenfield Build · Score 73

ZIP 29482 — Sullivan's Island, SC

High Wealth Index + Below-Median Facility Density

65+ Population
853
Household Wealth
Top decile in SC
65+ Growth (5-Yr)
+4.2%

Gold-tier score on wealth and demand, and this ZIP's state peer group sits below the median on existing nursing-home density — a genuine ground-up development candidate, not a tuck-in market.

Consolidation Target · Score 83

ZIP 94104 — San Francisco, CA

High Wealth Index + Above-Median Facility Density

65+ Population
218
Household Wealth
Top decile nationally
65+ Growth (5-Yr)
+2.1%

Scores in the Gold tier on wealth and demand, but this ZIP's state peer group already has above-median nursing-home density — a stronger fit for acquiring or partnering with an existing operator than ground-up development.

Consolidation Target · Score 66

ZIP 77005 — Houston, TX (West University Place)

Strong Demand Density + Above-Median Facility Supply

65+ Population
6,003
Household Wealth
Top quartile in TX
65+ Growth (5-Yr)
+4.3%

Texas's top-scoring ZIP in our live run — high senior density and wealth, but Houston's core already carries above-median facility supply, making this a tuck-in or partnership target rather than a greenfield site.

All examples above are real, unedited output from live SilverGrid pipeline runs across CA, TX, and SC.

Sample output

What lands in your inbox: a ranked table, a score surface, and a profile per ZIP.

Ranked shortlist — Texas

1,487 ZCTAs scored

ZIPMarketScoreTag
77005Houston (West University Place)65.6SilverConsolidation
75205Dallas (Highland Park)64.2SilverConsolidation
77401Houston (Bellaire)63.0SilverConsolidation
78703Austin (Tarrytown)62.9SilverConsolidation
77027Houston (River Oaks area)62.8SilverConsolidation
78746Austin (Westlake)62.8SilverConsolidation

National score surface

Low
High

77005

Houston (West University Place), TX

65.6

Silver

Consolidation Target
65+ population
6,003
65+ 5-yr growth
+4.3%
Household wealth
Top quartile in TX
Market tier
Silver

Who it's for

One scoring engine. Two ways to use it.

Greenfield

Development teams

You have capital and a construction pipeline, and you need to prove a site before it goes to committee. SilverGrid Insights surfaces ZIPs with strong 75+ wealth and growth and thin Class A supply — with penetration math and CON exposure flagged up front.

  • Undersupplied ZIPs ranked by units per 1,000 seniors 75+
  • Absorption context from surrounding submarkets
  • Committee-ready ranking you can defend line by line
Consolidation

PE roll-up platforms

You're buying, not building. SilverGrid Insights identifies markets where demand is strong but supply is fragmented across small, aging, independently owned communities — the profile that makes a regional roll-up work.

  • Markets ranked by fragmentation and operator density
  • Adjacency scoring for tuck-ins near existing assets
  • Screening across a whole state in one pass

Published pricing

Transparent pricing. Zero sales calls required.

Available now · one-time deliverable

Market Opportunity Report

Delivered in 3–5 business days as an interactive executive report plus underlying CSV/Excel datasets.

$2,500 – $7,500

Fixed price based on geographic scope

  • $2,500Metro Corridor / Regione.g., DFW + Austin Metro, up to ~500 ZIPs
  • $4,500Mid-Sized Statee.g., Tennessee, North Carolina, up to ~1,000 ZIPs
  • $7,500High-Density State / Multi-State Footprinte.g., Texas, California, and other high-density states

The math

Custom market studies from brokerage and enterprise platforms run into the tens of thousands of dollars and take weeks to deliver, with pricing available only after a sales call. SilverGrid Insights screens an entire state's worth of ZIPs for a fraction of your site acquisition budget, delivering committee-ready rankings in days.

On the roadmap · not yet available

Single region

Coming soon

Continuous monitoring of one state or metro group, refreshed as new supply and Census data land.

Multi-region

Coming soon

Track several footprints side by side, with movement alerts when a market's score shifts tier.

Unlimited national

Coming soon

Full national score surface with export access for your underwriting models.

FAQ

The questions development teams ask first.

Scope request

Request Your Market Opportunity Report

Tell us your target footprint. We'll return a confirmed ZIP universe, exact fixed quote within the published range, and estimated delivery timeline.

Low
High

No sales sequence. One reply with scope, timeline, and a fixed quote.